Twitter seems to be an endless source of inspiration. Bloggers who pay companies, so that bots can grow their following – click bait post – done. Influencers wearing fur – outfit post promoting fake fur or venting about real fur while munching on a steak – not really up my street seeing I don’t wear either. A barrage of tweets complaining how bloggers are unrelatable – oho, here we go.
I started following people on Instagram because I liked their photos. There was not much thought process involved. Thinking about whether I can afford that Gucci bag and Burberry coat just didn’t cross my mind. I loved the aesthetics of the image. And then I started reading these bloggers’ posts. Some I liked and some I didn’t, so I stuck to the ones whose writing style appealed to me. Did they write about their 5 star holiday in the Maldives? Possibly. Was I on the next plane out there? Most likely not – mostly because as amazing as all-inclusive sounds, it’s really not our cup of tea.
Some bloggers whose posts I really enjoyed turned to becoming a “shop now” writers. While I used to crave reading their latest posts, laughing at their witty remarks, that all came to an end when they decided to post up to 20 lines of text and fill the rest of the page with photos and shoppable links. Yes, we all need to make money, but at that stage, they had no content to offer anymore. Not that I couldn’t relate, far from it, their photos are still fab, it’s just that there was nothing for me to read anymore (and you know I’m an avid reader). Unfortunately for those bloggers, they lost my attention and my clicks and purchases that their posts inspired.
Don’t try to be someone you’re not. It’s exhausting.
It’s perfectly normal that our lifestyles are different. Someone gets whisked off to a private island while wearing a £5k outfit, while someone else is sporting the latest Primark while on a weekend break to Paris for which they saved up for months. I’m somewhere in between these two people, but that doesn’t mean that either of them won’t entice me to click on their link. What’s important to me, are your posts, relatable or not.
We read fiction, not because we can relate to the historical figure, the action hero or the girl that’s swept of her feet while lost in New York. No, we read fiction because it’s entertaining. It allows us to explore the worlds, lifestyles and adventures we probably never will live through in our lives. Are the books then unrelatable? Yes, they are. Does that stop us from reading them? Erm, nope.
Make your content count. Use your interests and things you love, because then your enthusiasm will shine through.
And the same goes for blogs and bloggers. I won’t stop reading your posts because you only wear Primark and I don’t. Your blog will still see me clicking through your posts even if you’ve been on an all paid first class holiday to Hong Kong and I wasn’t. It’s not about how close to your life my life can be. It’s all about me being entertained. Your posts need to make me laugh and cry and chuckle to myself. They need to transport me to a world that may help me forget the tough day I had at work. We draw inspiration from the outfit posts, we read blogs for tips on where to go when on holiday and use that make up tutorial when in need of a heavy metal look (yes, I did that and no, I didn’t end up looking as amazing as the girl in tutorial)
Don’t compare yourself to others. Trust in yourself and trust your own style.
Please stop worrying about how relatable or unrelatable you are. You’re you and you are unique. And that’s a good thing.
If I have any advice to give, it’s that you will never make it if you aren’t true to yourself. Mostly because keeping up appearances takes effort and you’ll soon run out of energy. It’s better to write about what interests you and what you enjoy. Because you’re unique, you’ll engage readers. And with readers come opportunities.